Kevin Bacon 'Sizzles' in Petticoat Lane Market
Last week saw celebrity A-lister, Kevin Bacon, (famous for flexing his acting prowess in cult classics such as Footloose, Apollo 13, X-men First Class and the almighty Tremors descend on Petticoat Lane Market for the new EE Telecommunications Commercial.
Film Office was very happy to assist location manager Hugo Smith-Bingham and the production in helping to arrange the shoot, which involved dressing a section of the market for filming, with a wide variety of stalls using a mix of regular traders and prop stands as the backdrop.
With the help of Film Office, the production created a vibrant and bustling market scene, used to full effect by Mr Bacon, as he walked through delivering his lines to camera before hopping on a traditionally English red bus! A lot of buzz was created on the day, with locals and tourists all trying to catch a glimpse of the Hollywood mega star - fantastic promotion for the market and area at large.
Film Office were there on the day to ensure everything ran smoothly and resulted in a very successful and enjoyable day for all, with Tower Hamlets and Petticoat Lane Market able to glean the positive PR and future tourism opportunities from accommodating the commercial in the East End.
Operating since the 1750's, the name Petticoat Lane came not from the sale of petticoats, as you would imagine, but from the fable that traders "would steal your petticoat at one of the market and sell it back to you at the other". Petticoat Lane itself had it's name changed to Middlesex Street by the Victorians who deemed the original a tad too saucy and is now where the market centres itself, spreading out to various surrounding streets. Renowned predominantly for clothing and leather goods, it holds over 1,000 stalls on Sundays where bargain hunters can purchase anything from CD's and books to interesting art collectables. Alternatively there is a bountiful gamut of coffee and fabric shops that line the market to entertain.
The food section of the market on Goulston Street is becoming more and more popular with local residents and workers, and is always expanding, with Japanese, Indian and more traditional fare all available. Petticoat Lane market is listed as a tourist attraction on VisitLondon.com, the official visitor guide for London and is easily assessable from Aldgate East station.
Open: Monday to Friday 10am to 4pm and on Sundays from 9am to 3pm