As we say in the business, suns out; camera's out and with the continued good weather this summer, the streets and parks of Tower Hamlets have been a wash with fashionistas keen to make use of our unique back drops.
Fashion giant Mango made good use of Victoria Park to shoot their latest commercial. The always popular boating lake on the West Side of the park was used to create intimate (well dressed) family moments.
Other editorial shoots to have taken place in Victoria Park include John Lewis Teenagers in the Skate Park and Harrods shooting at the Burdette Coutts Monument, a Grade II listed water fountain that dates back to the 1800's.
Certain pockets of the borough keep stills productions coming back year after year, and during the warmer months these inevitably are the versatile streets of Shoredicth and Spitalfields that offer a unique blend of period architecture and hipster cool.
Recent productions include GQ, Next, M&S and H&M.
James Gear, Producer at the production factory had this to say about the area.
"I would certainly list Shoreditch as a client favourite and largely put this down to the diverse range of locations available in such as small area, Redchurch Street in particular is always popular. Having used this area as a shoot location many times over the years, I'm pleased to say my experience has always been positive, with residents, businesses and Tower Hamlets Film Office always on hand to accommodate to the fullest of their abilities. My shoots wouldn't be successful without their assistance."
Tower Hamlets Film Office, managed by The Film Office continues to work closely with local resident associations overseeing benefits from produtions to the surrounds that ensure filming and photography can be sustained in such popular areas.
"So many visitors to our neighbourhood comment on the street life and general buzzy-ness, a lot of it generated by filming and photography shoots but this is itself can have a knock on effect for the local residents and businesses. By negotiating community donations, the Film Office ensure film and photography crews are aware that they have an impact that has to be managed, and that these donations can go to benefiting the local area. In the event that an issue should arise during filming, The Film Office are on hand to deal with it straight away: (Rebecca Collins, Jago)