Nike brings the filming community together with their commercial in Bow!

Nike -logo

Global clothing giant, Nike recently filmed their latest commercial in Tower Hamlet's Bow in April along one of our private streets - Stroudly Walk. In the shoot, they film their action involving a group of runners attached to a car with bungee cords! The commercial used a variety of shots set along the private paved area with great success, plus we brought the whole community onboard with the action - many hands make light work!

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Poplar -harca

The Film Office, working with Poplar Harca, contacted one of their local community centres in Poplar called Spotlight, who assisted by putting forward two young enthusiastic film students to help with filming on the day. The two students got the chance to work in each department of the shoot, looking at the various cameras and then a one-to-one chat with the directors as they prepared to film for the day. 


Steven the Creative Youth Worker for Film and Media at Spotlight said, "I have spoken to Jamil and Yamin and they said they had such a great experience. They told me the crew were friendly and really supportive. They even got to speak with the grime artist JME and said he was very welcoming and they took a picture with him so that was great. Thank you for the opportunity and I hope you will contact us more with opportunities like this"

Jam _Yam _JME

Emily the Film Officer on the job said, "It was great to work with Nike at this location and focus on filming for this community in such an open public area. We worked closely with Poplar Harca to secure the parking for the production in the area and the production informed the residents nearby of the low loader and cast members in the area on the day. It's great to work with our private housing associations with these commercials and get the community involved"

We look forward to seeing the commercial being released in the coming months and working with Nike throughout the year with their upcoming productions!