David Beckham scores with his new boots at Poplar Baths!
This week we saw David Beckham launch his new Capsule Collection with Adidas at Poplar Baths to celebrate the global football & fashion icon's 20-year partnership with europes largest sportswear brand!
Poplar Baths provided a unique and diverse location for David Beckham's footwear launch using a range of spaces on site for the event. His success wearing the boots proved a vital part in launching the collection, with the former midfielder playing a central role in the design process. The event began on the rooftop pitch, where a Live Facebook Stream showed the five-a-side match between David Beckham and his team against a number of the adidas Tango Squad.
The launch then moved into the sports hall at the leisure centre which hosted an immersive experience featuring David's most famous boots, revealing the unique moments created in them - allowing people to get up close and personal with his private collection.
The launch event then concluded with a Q&A session with David, Maya Jama and the creators of the boots. As part of this, a 15 minute documentary was shown were David spoke about his new products. The production also donated a signed football from David for the centre and football boots for the players.
Emily Gunn from The Film Office says: "We were delighted to welcome David Beckham & Adidas to East London to transform the unique Poplar Baths into the perfect backdrop for their event. Securing community benefits plays a big part in our management and we obtained exclusive tickets for the event, Adidas match footballs, Adidas shoes & boots and a signed ball & photo of DB for the Leisure Centre - a huge thank you to We Are Social & Adidas for their generocity. After receiving the event brief we knew that Poplar Baths and its rooftop football pitch provided the perfect match!"
Jo from We Are Social who planned the event commented, "Poplar Baths was the perfect location for our product launch event as it provided us with a premium outdoor football pitch to test the new product in. We transformed the old swimming pool into an immersive exhibition space that also hosted a live panel. The venue gave us a completely unique space and organisers were flexible and on hand to accommodate our every need"
Whatever your location requirements - whether for filming, photography, events, product launch / activation or anything else - get in touch with London's go-to location management agency for your next project!