Active Travel releases Sizzling Summer Time Lapse over for East London
Active Travel have released a time lapse video filmed over East London at one of our private estate rooftops in Tower Hamlets!
The footage was captured on Fitzgerald House in Poplar, a high rise building belonging to Poplar Harca. Poplar Harca are one of our exclusive social landlords for whom we manage all filming and photography activity and their locations offer some fantastic spaces for filming - including many high rise estates.
The campaign by TFL is a new way of getting Londoners to walk, cycle and discover London this summer in a more active way. The production looked at many rooftops across London, deciding that Fitzgerald Houseofferd the best skyline view across the capital.
The location manager on the job Josh Yudkin commented, "After sourcing our ideal location through google satilite, we found the name of the estate and realised it fell under The Film Office's borough, from then on, we knew it was simple. We called the office and within 24 hours had a recce at the rooftop with the director who instantly loved it. We had the perfect sunset for the filming which made for a flawless ending for the advert."
Emily The Film Officer on the job also added, "The rooftop has rarely been used for filming before due to access, and it was great to capture this side of London from the top of the estate. Fitzergerald House rooftop works well for filming as it highlights not only the variety of building structures, but also the size of the capital. The production were very professional about their approach for accessing the rooftop, and I am sure it will be used in the future for more filming".